When Data and Design Dance
Data tells you what people do. It doesn't tell you what they understand.
DesignFix the behaviour, not the object.
The mistaken urge to redesign something that works in order to solve a problem that was never about the thing itself. The SENZ umbrella solves for wind. The real problem was never the umbrella; it was forgetting to bring one. Before you redesign the object, redesign your relationship to it.
The impulse to redesign a functional object when the real problem is how people use it.
