UXThe show doesn't start when the curtain goes up. It starts when you try to buy the ticket.
When the process of accessing an experience degrades the experience itself. A great lineup of comedians can't compensate for a ticket system that fails its first customer. User experience isn't just the product; it's everything that happens before, during, and after the product.
When the process of accessing an experience degrades the experience itself, extending UX responsibility to everything before and after the product.