Where has all the Magic Gone? The Diminishing Returns of Magic
The explanation is never as good as the trick.
HumanityYou don't quit the cigarette. You quit the person who needed one.
The self-reinforcing cycle of cue, routine, and reward that makes behaviours (good and bad) extraordinarily difficult to change. Smoking's genius is that it turned a medical hazard into a social identity. You can't break a habit by removing the routine; you have to replace the identity it was serving.
The self-reinforcing cycle of cue, routine, and reward that sustains behaviours by tying them to identity rather than just action.
