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Crooked Pixels

Musings about design, technology and everything in between.

Invisible Service

Invisible Service

You only notice the service when it's bad.

The kind of service so good it feels like nothing happened. The best hairdressers, waiters, and designers share a quality: you can't describe what they did, only how you felt. Service becomes visible only when it breaks down. The goal is to be forgettable in the best possible way.

TL;DR

Service design so effective it goes unnoticed, where quality is measured by the absence of friction rather than the presence of features.