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Crooked Pixels

Musings about design, technology and everything in between.

Productive Churn

Productive Churn

Churn isn't waste. It's the sound of figuring things out.

The unavoidable, generative friction of making something. Unlike manufacturing, design can't be optimized into a repeatable process: the changing requirements aren't inefficiency, they're discovery. A project that doesn't churn is a project that hasn't learned anything yet.

TL;DR

The unavoidable iteration cycle in creative and product work where changing requirements are a form of discovery, not inefficiency.